01
Clinical conversion infrastructure
Give appropriate prospective patients a structured route into physician-led care rather than leaving your sales team to solve clinical workflow problems.
Partnerships
Turn patient interest into appropriate, physician-led care.
PMG works alongside DME suppliers, diagnostic laboratories, healthcare marketers, digital-health companies and other medical solution providers. Your team may create awareness, engage prospective patients or provide the healthcare solution. PMG provides the independent clinical evaluation, physician relationship, documentation and longitudinal care required to determine what is genuinely appropriate for each patient. GKIM provides the technology, integrations, workflow and governance infrastructure that enables the programme to operate at scale.
Built on more than 200,000 telehealth consultations and care delivered to more than 50,000 patients.
Where we fit
We work alongside your sales and patient-acquisition teams.
PMG is not a lead-generation agency, product reseller or high-volume ordering service. We provide the independent clinical layer that allows appropriate patients to progress into legitimate care.
Partners can continue to manage their existing sales, marketing, outreach and fulfilment activities. PMG assumes responsibility for the physician-led elements of the patient journey, including clinical evaluation, care planning, documentation and follow-up. This creates a clear division between commercial activity and independent medical decision-making.
Your organisation may provide
- Patient awareness and education
- Patient-acquisition capabilities
- A DME product, diagnostic test or healthcare service
- Fulfilment and logistics
- Product support
- Existing populations or referral relationships
PMG provides
- Physician-led virtual care
- Patient evaluation
- Independent clinical decision-making
- Medical-necessity assessment
- Ordering or prescribing where clinically justified
- Longitudinal follow-up
- Coordination with other treating providers
- Patient-facing clinical communication
GKIM provides
- Intake and workflow technology
- EHR and programme infrastructure
- Integrations and data exchange
- Documentation controls
- Audit trails
- Programme reporting
- Operational orchestration
- Scalable programme configuration
Clinical decisions remain solely with PMG's licensed medical professionals. Participation in a programme does not guarantee that a product, service or diagnostic test will be ordered.
Operating model
How the partnership model works
Seven stages, with responsibility named at each step. Not every patient who enters the pathway will receive a product, test or service — that decision belongs to the clinician.
- Step 01Partner — commercial
Awareness and patient engagement
The partner or its authorised acquisition channels identify potentially interested or eligible patients.
- Step 02GKIM — technology
Care entry
The patient enters PMG through a controlled onboarding and consent process.
- Step 03PMG — clinical
Independent clinical assessment
A licensed PMG clinician evaluates the patient's history, needs, eligibility and existing care relationships.
- Step 04PMG — clinical
Clinical decision
PMG determines the appropriate care plan independently. This may or may not include the partner's product or service.
- Step 05GKIM — technology
Documentation and coordination
Medical reasoning, consent, orders, supporting documentation and care coordination are recorded within the governed clinical workflow.
- Step 06Partner — fulfilment
Fulfilment or service delivery
Where clinically appropriate, the relevant supplier, laboratory or service provider receives the information required to fulfil its authorised role.
- Step 07PMG — clinical
Longitudinal follow-up
PMG continues the patient relationship, supports follow-up and identifies other care needs when clinically appropriate.
Commercial / fulfilment — partner Clinical — PMG Technology and workflow — GKIM
Partner outcomes
What the model adds to your organisation
02
Better patient continuity
Replace isolated transactions with an ongoing clinical relationship that supports follow-up, adherence and future care.
03
Clearer operational accountability
Define who is responsible for acquisition, care entry, medical decision-making, documentation, fulfilment, reporting and follow-up.
04
Stronger compliance posture
Separate commercial activity from independent medical judgement and preserve a reviewable record of the patient journey.
05
Scalable programme delivery
Use configurable workflows, integrations and Medical Programmes rather than rebuilding the operating model for each new product or partner.
Partner pathways
Six routes in. One operating model underneath.
Open a pathway to see how the model applies to your organisation, and the topics a first discussion would cover.
Featured
For DME organisations: complement your sales infrastructure with clinical care delivery
DME organisations frequently have strong product expertise, sales teams, patient-acquisition capabilities and fulfilment operations. The missing component may be a consistent clinical pathway through which appropriate patients can be evaluated, documented and followed by licensed physicians.
PMG can work alongside existing DME sales and patient-acquisition teams without assuming their commercial role. PMG independently determines whether the patient requires the product, whether the relevant clinical and coverage criteria are supported, and what ongoing care is appropriate.
GKIM connects the patient, clinician, documentation, order, supplier and follow-up workflows within a governed operating system.
Illustrative categories
- Mobility and orthopaedic support
- Diabetes-related supplies
- Respiratory equipment
- Sleep-related equipment
- Remote monitoring devices
- Continence and urological supplies
- Other clinically appropriate DME categories
Product categories and workflows are considered individually according to clinical evidence, state requirements, payer rules, documentation standards and the proposed patient-acquisition model.
Governance
Designed for sustainable, compliant collaboration
Clinical independence
PMG clinicians retain complete control over patient evaluation, diagnosis, treatment and ordering.
Transparent responsibilities
The roles of the acquisition organisation, PMG, GKIM and fulfilment partner are documented before programme launch.
No guaranteed orders or volumes
Commercial participation does not determine clinical outcomes.
Appropriate patient communication
Marketing, education, consent and care-entry communications must be accurate, non-coercive and consistent with the approved programme.
Governed data sharing
Patient information is shared only with authorised parties for permitted purposes and under the appropriate contractual and privacy framework.
Measured implementation
Programmes begin with defined scope, operational controls, review points and success measures.
Partnership development
From introductory discussion to continuous governance.
Every partnership progresses through the same stages, at a pace appropriate to the clinical context and organisational readiness.
- Stage 01Introductory discussion
Understand the organisation, product, patient-acquisition model and commercial objectives.
- Stage 02Clinical and compliance assessment
Review clinical relevance, patient population, payer environment, marketing approach, documentation needs and regulatory constraints.
- Stage 03Workflow and commercial design
Define responsibilities, patient handoffs, technology integration, reporting, service scope and commercial structure.
- Stage 04Controlled pilot
Launch a limited programme with defined patient criteria, controls, measures and review points.
- Stage 05Scaled implementation
Expand only after the clinical, operational and commercial model has been demonstrated.
- Stage 06Continuous governance and improvement
Review outcomes, operational performance, documentation quality, patient experience and changing requirements.
Begin
Could PMG–GKIM strengthen your patient pathway?
We are interested in working with organisations that have a credible healthcare product, service, patient population or acquisition capability — and that recognise the need for independent physician judgement, clear operating responsibilities and long-term patient care.